ORLANDO, Fla. — UNIVRS, the newest retail store at Universal Studios Florida, offers exclusive merchandise inspired by various Universal IP, including Jaws and E.T.
What You Need To Know
- The new UNIVRS retail store has opened at Universal Studios Florida
- The store features merchandise inspired by Universal brands like Jaws, Jurassic Park and Felix the Cat
- Merchandise will be released, or "dropped," seasonally in limited quantities
The store just opened in a location along Hollywood Boulevard, across from the park’s main gift shop.
With UNIVRS, Universal officials say they are offering a different retail experience, one that leans into the “drop culture” shopping model. This means that merchandise at the store will be released seasonally and in limited quantities — so once it’s gone, it’s gone.
The merchandise ranges from T-shirts and jackets to tote bags and hats. For the summer, the store features a special collection inspired by Felix the Cat and the 30th anniversary of Jurassic Park.
Other new merchandise includes Numskulls’ TUBBZ collectible ducks — rubber ducks that depict characters from NBCUniversal brands such as Minions.
This marks the second UNIVRS store for Universal. A similar store opened at Universal CityWalk Hollywood in California last fall.
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