The Sunshine State is the second-largest strawberry producer in the U.S., driving a $300 million industry.

It’s showcased by the annual Florida Strawberry Festival, which draws hundreds of thousands of visitors from across the state and beyond. As farmers face rising labor and materials costs, we discuss what the future holds for the industry, and what can be done to keep it thriving.


  • Rep. Laurel Lee [R], U.S. House District 15
  • Nick Wishnatzki, Public Relations Manager, Wish Farms
  • Kyle Robinson, President, Florida Strawberry Festival