ANAHEIM, Calif. – A day after resuming new sales of most of its Magic Key annual passes for Disneyland and Disney California Adventure, Disney stopped selling all of its yearly passes due to high demand.

What You Need To Know

  • Disneyland halts sale of its Magic Key annual pass program due to high demand

  • The $1,100 Believe Key was the Magic Tier's second most expensive pass and good for reservation-based visits for most of the year except Spring Break, some summer and holidays and some of the Christmas season

  • This is the second time Disney has halted the sale of Magic Keys

  • Disney officials have said that the Magic Key annual pass are subject to availability

Disney, on Thursday morning, initially halted the sale of its Believe Key tier, priced at $1,100. 

The Believe Key pass allowed visitors to hold six reservations for visits to the Anaheim theme parks for most days of the year except the high-demand Spring Break, summer, and holiday seasons. The pass also offered holders discounts for merchandise, dining, and parking.

"Due to the incredible popularity of our Magic Key program, we have stopped sales on the Believe Key pass," a Disneyland spokesperson said in a statement. "While we know this will be disappointing news to Disneyland fans, it's important that we help protect the experience for Magic Key holders and the value those passes provide."

But as the day progressed, as more people continued to buy, by the early evening, Disney again halted the sale of the remaining passes - the top tier $1,600 Inspire Key, and the lowest tier $450 Imagine Key.

The Inspire Key is the Magic Key's highest tier and is good for reservation-based visits most days of the year except for the two-week Christmas holidays and offers free parking and discounts for merchandise and dining.

The Imagine Key is the lowest tier and is available for Southern California residents and good for visits mid-week sparsed throughout the year.

The Disneyland spokesperson added that those already with the Believe, Inspire and Imagine Keys could renew it within their renewal window.

The Disneyland announcement comes only a day after resuming sales of its popular Magic Key annual passes after a brief pause in new sales.

The Magic Key is Disneyland Resort's new tiered annual pass program that allows holders to reserve visits to Disneyland and Disney California Adventure a select number of times a year at a discounted yearly rate. 

The Magic Key replaced the former Annual Passport, which was terminated at the height of the coronavirus pandemic in January 2021. Disney introduced the revamped Magic Key in August 2021 and, much like what happened Thursday, had to stop the sale of the top two tiers due to overwhelming demand almost immediately. 

Before the pandemic, several news sites reported that Disneyland had more than 1 million annual passholders. 

In August of this year, Disney again halted the sale of new Magic Keys amid a lawsuit centered around the passes reservation-based system. Disney officials said the case had no bearing on the pausing of new annual pass sales.

Disney resumed Magic Key sales, except for the mid-tier Enchant Key, Wednesday after a three-month hiatus. The Enchant Key is still available for renewals.

Disney officials have said that the Magic Key annual passes are subject to availability and certain pass types would not be available from time to time.

Disney has tried to balance the crowd levels between annual pass holders and regular ticket holders to maximize the guest experience.

EDITOR'S NOTE: The story has been updated to reflect Disney's latest announcement that it has halted the sale of all new Magic Keys. (Nov. 17, 2022)