DAYTONA BEACH, Fla. — Bike Week is in full swing in Daytona Beach.

The 84th annual event will be bringing a lot of traffic and big crowds, with an expected 600,000 people predicted to generate about $100 million for the area.

Law enforcement officers and business owners say they are ready.

For over 12 years, Todd Chilleri make the one-hour drive from Sebastian to Daytona Beach.

“It’s the ride,” the Bike Week attendee said. “Some people say it’s the destination when you get there, but it’s the ride that’s enjoyable.”

It’s a tradition, he says, will never go out of style.

“I go to Bike Week, Myrtle Beach Bike Week — this will be my 12th year going up to Stergis for Bike Week. So I’ve been riding motorcycles since I was a little kid,” Chilleri said.

Chilleri got his first bike when he was around 11 years old. Bike Week is just one of the many bike events he shows up to with his Harley-Davidson.

The event brings motorcyclists from all around the world, spending money at hotels, restaurants and bars. Sheila Hemmesch met the owners of Neptune’s Bar off of Main Street 13 years ago. She’s from Minnesota and comes down to help year after year.

“Bike Week this year, and that we never know what’s going to happen. It is getting busier and busier, and it’s exciting. We never know what’s going to happen,” she said.

Only getting four hours of sleep last night to arrive at 7:45 a.m. Saturday morning to open up for the owners, Hemmesch says the relationships she’s built during Bike Week is something she would never change.

“I come here every year to show up for these guys, and I wouldn’t trade it for anything. I miss my family at home, but this is my family here, too,” she said. “And the relationship that we’ve had, it’s been 13 years. I wouldn’t give it up.”

Law enforcement officials said they have added extra precautionary measures and are utilizing technology to alleviate traffic congestion throughout the next several days.

Bike Week wraps up on March 9.