TALLAHASSEE, Fla. — The Florida High School Athletic Association may soon allow student athletes to cash-in on their name, image and likeness (NIL).


What You Need To Know

  • High school students may soon be allowed to ink endorsement deals

  • The Florida High School Athletic Association is considering the rule change

  • The next FHSAA meeting, when board members are expected to finalize the rule, is scheduled for June 3

If approved, Florida would become the 31st state to do so. Other NIL states include California, Georgia and North Carolina. 

“The FHSAA stands ready to help its student athletes succeed in this new sports and business landscape,” reads the proposed rule.

The rule would allow student athletes to accept endorsement offers, while also staying eligible to compete in high school sports.

There are limits, however. Only parents and guardians may negotiate NIL deals, and the use of school logos and uniforms is banned. So are deals with adult companies dealing in gambling, alcohol and tobacco, among others.

The proposed rule is still being negotiated.

“I wonder if anyone has considered adding as a limitation no political campaigns or social or political movements?” asked one board member during Tuesday’s meeting.

Student athletes who violate the proposed NIL regulations may face consequences, according to the draft rule. A first offense would lead to a formal warning, plus possible NIL deal termination. A second offense could lead to a one-year athletic ban. A third and final offense would end a high school student’s athletic eligibility.

The next FHSAA board meeting will be held on June 3, when board members are expected to finalize the rule.