ORLANDO, Fla. — While the big game may have been on Sunday, Valentine’s Day marked the Super Bowl for flower shops.

What You Need To Know

  • Experts estimate Americans spent nearly $2.4 billion on Valentine’s Day gifts

  • In Bloom Florist in Orlando received over 2,000 orders since Friday

  • In Bloom Florist caps its delivery orders at 10:00 a.m. on Valentine’s Day 

Experts estimate Americans spent nearly $2.4 billion on Valentine’s Day gifts.

Briana Reid, events floral designer for In Bloom Florist, said she was pulled from her events floral arrangements to help with the large number of Valentine’s Day orders.

In Bloom Florists received over 2,000 orders since Friday.

“[We] try to work together the best we can and just one order at a time, knowing we’ll be here until we finish it,” Reid said.

The flower shop caps its delivery orders at 10:00 a.m. on Valentine’s Day to ensure they meet all orders.

“Valentine’s Day to me, working in a flower shop, makes it a little hard because it’s such a busy holiday, but to me it’s just really important to spend it with the ones I love, my husband and daughter,” she said.

Reid, 29, said she worked over 70 hours in order to help meet the demand.

Still, the smiles on the faces of customers after they receive their orders makes her realize why she became a florist 11 years ago.

“It’s fun to brighten somebody’s day and get to help people create beautiful arrangements for their loved ones.”

John Kobylinski, In Bloom Florist owner, said there’s a reason they have to cap the number of orders they take.

“Valentine’s Day we can only handle so much so we don’t really see a big increase in number of orders,” Kobylinski said.

He said because of the pandemic and fuel costs, they’ve had to raise their prices.

“It cost a lot more to get flowers from South America than it used to, it costs a lot more to get flowers from California and even Holland right now,” Koblyinski said.