The day after Amendment 2 fell just short of passing, the man behind it is talking about what went wrong and what is next.

Attorney John Morgan held a colorful press conference, full of swear words and apologies.

“I’m sorry that I disappointed people who were counting on me today,” said Morgan, “I met so many people out there.”

It’s a tough loss for Morgan to swallow, he invested over $5 million of his own in the fight, but Morgan says he will spend $5 million more if he has to.  

He said he will begin writing a new amendment for the 2016 ballot. He hopes Tallahassee heard the voters’ concerns, but said he’s not counting on lawmakers.

“Look I don’t trust the legislature for nothing. These boys and girls, last time they sat around and debated for 60 days what size beer growlers should be, I don’t even know what a beer growler is,” said Morgan.

Morgan thinks in a presidential year they can win 60 percent of the vote they need. He does plan to run the medical marijuana campaign differently next time.

How he went wrong, Morgan said he spent too much money in the process of getting it on the ballot and not enough on advertising.

He also said he would have reached out to older people more.

“The people who voted against this are the old people, who many of them will be dead the next time we get to the elections, if you’re 86, sorry won’t get to vote again, if you’re 16, you will,” said Morgan.

As for his Advertising, Morgan said he would’ve made it less about him, and more about the suffering people who need medical marijuana.

His opponents, especially those in Law enforcement, were pleased this was not passed.

Critics said the amendment was flawed in the way it was written, and didn’t have enough restrictions.

“The amendment was truly not for the very sick, it was for those wanting to make a whole lot of money, and those who wanted defacto legalization,” said Polk County Sheriff Grady Judd.

Twenty-three states have legalized medical marijuana, and Tuesday Florida became the largest state to reject it.

At 58 percent of the vote, Amendment 2 received 10 percent more support than Governor Rick Scott did, and more support than any Florida governor has in the past six gubernatorial elections.