The next rocket launch from the Space Coast is a week away, and the state of Florida is pushing more money into the space tourism budget to make sure more people watch the launch in person.
The campaign, dubbed "We are go," plays off the phrase that's said just before all rockets blast off.
The campaign is part of a $1.5 million budget for space tourism provided by the Florida Legislature.
"We hope to have clocks on billboards around Orlando and elsewhere that reminds people that if you're in Florida — if there's a launch in four days and they hadn’t thought of that — they'll go, 'Hey, let's go over and catch a launch,'" said Dale Ketcham, of Space Florida.
Although rockets are unmanned, SpaceX and United Launch alliance are making sure Cape Canaveral's schedule is packed with launches.
"Many Americans believe that after the shuttle retired, we padlocked (Cape Canaveral) and we're not doing anything," Ketcham said. "And the fact of the matter is we're launching more now than we ever have before. We're averaging once every two weeks and next year, we’re going to be once every 10 days."
Space Florida will see if the new campaign is working next week.
A SpaceX Falcon 9 rocket is scheduled to launch with a Dragon cargo capsule destined for the International Space Station at 110:21 a.m. on Sunday, June 28.