Animal lovers bite back after a controversial Super Bowl ad with puppies from domain name company GoDaddy was released Tuesday.

GoDaddy spokesperson Danica Patrick is cast as the driver for a puppy mill. The puppies are in the back of the truck, one falls off and gets lost, only to find it's way back to be sold.

That commercial unleashed quite a scuffle on Twitter. People lashed out at GoDaddy for the ad -- enough to make GoDaddy's CEO pull the ad and tweet out an apology on Tuesday night.

Irving also posted a longer blog post on the GoDaddy blog "The Garage," and talked about the dog featured in the ad.

"Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees."

The video is no longer available on YouTube.