A new campaign ad endorsing incumbent Republican Florida Gov. Rick Scott and featuring women shopping for a wedding dress has turned a lot of heads and is getting a lot of mixed reaction on Facebook.

Some of our viewers said the ad, a parody of the reality TV show "Say Yes to the Dress," is a humorous attempt to get the attention of younger voters.

Others, however, felt the political message of the ad was talking down to its target audience of young women voters.

The ad likens the race for Florida governor to shopping for a wedding dress. It shows a young, undecided female voter calling a trendy and affordable dress "the Rick Scott," while her mother prefers a less attractive and more expensive dressed called "the Charlie Crist."

"I just thought it was kind of tacky," said Carmen Booker, of Orlando.

"It doesn't show a lot of confidence in the younger generation," Jeff Yorston, of Orlando, said.

The campaign for Crist, the former Republican governor turned Democrat, responded to the new ad using a quote from former Republican state Rep. Ana Rivas Logan:

I am offended by the Republicans' reliance on sexism to communicate with voters. It's not surprising that a candidate who doesn't trust women to make decisions about their bodies and refuses to fight for equal pay would think this is a good way to reach Florida's women.

"I think it would appeal to a lot of people, just because it's out of the norm," said Jessica Dickerson, in Orlando.

The ad was created by the College Republican National Committee and not endorsed by Gov. Rick Scott, but his campaign also released a statement on the ad:

It's obviously meant as an attempt at humor by college students who were probably upset with Charlie for hiking their tuition 15 percent every year.

"I thought it was actually pretty funny," said Cassandra Nozil, a young voter in Orlando.

Our political analyst, Jeremiah Jaspon (D), said overall, the ad won't make a difference at the polls.

"I don't think someone is going to vote for Rick Scott because of this ad, or vote for Charlie Crist because of it," said Jaspon.

The ad's creators said it was all done by five young women. However, their project didn't just center around the race in Florida. The girls duplicated the same ad in five other states, changing out the names of the candidates.